Features Blog » Commercial Architecture
A blog dedicated to Modern British Art from Lund Humphries, the leading publisher of books on the subject.
Around the world, architecture is a magnetic draw for tourists of all stripes. Since the era of pre-industrial religious pilgrimages, architecture has beckoned travellers. Religious and historic sights, or contemporary buildings designed by ‘star’ architects demonstrate that architecture has always been undeniably tied to our cultural and architectural heritage, our collective identity and perhaps above all, to the tourist industry. Think about what we remember about a city and why. Landmark buildings such as the Eiffel Tower in Paris by Gustave Eiffel or the Guggenheim Museum in Bilbao, Spain by Frank Gehry, mark their place and leave an indelible memory for tourists. When we think of a place we’ve travelled to see, we usually think of the buildings or sites that linger in our memory.
Posted onGood branding makes emotional and experiential connections with its audiences. In Building Brands, I build upon this truth of contemporary branding practice by expanding it to the three-dimensional discipline of architecture. We don’t often think of having emotions towards buildings and spaces, but just like hearing an old familiar song will bring back specific memories, certain places, buildings, and spaces elicit strong emotions from their inhabitants. My intention of bringing the architects’ and designers’ point of view to branding practice is to enrich branding as three-dimensional and spatial.
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