Features Blog » design classics
A blog dedicated to Modern British Art from Lund Humphries, the leading publisher of books on the subject.
The story behind the book The IBM Poster Program: Visual Memoranda is fun because it is really about us sharing a gift. It began in 2016, when retired IBM industrial designer John Stram, of Kansas City, Missouri gave Auburn University a collection of industrial and graphic design work from the IBM Design Center at Boulder where he had worked 40 years earlier. Part of this gift included a stack of over 90 posters strikingly designed and produced within the Design Center for the sole purpose of informing and educating IBM’s employees.
Posted onGood branding makes emotional and experiential connections with its audiences. In Building Brands, I build upon this truth of contemporary branding practice by expanding it to the three-dimensional discipline of architecture. We don’t often think of having emotions towards buildings and spaces, but just like hearing an old familiar song will bring back specific memories, certain places, buildings, and spaces elicit strong emotions from their inhabitants. My intention of bringing the architects’ and designers’ point of view to branding practice is to enrich branding as three-dimensional and spatial.
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