We have been aware of the ageing demographic for some time, since the 1840s actually - aware but fearful. The age quake, the grey tsunami, the discourse of the older person as a burden. During the pandemic almost every story about older people has been accompanied by a photograph of a pair of wrinkled hands. Let’s make a pledge that of the many lessons we need to learn from this sombre time, one of them will be to confront and root out ageism. Yes, there are challenges in growing older but there are challenges in all life stages. Existence is not for cowards. Let’s see older people as they really are - workers, volunteers, care givers, civic and community participants.