Modern British Artists » Design Blog
A blog dedicated to Modern British Art from Lund Humphries, the leading publisher of books on the subject.
Building Bad by Jonathan Ochshorn is a lively and compelling discussion of how architects need to be made more aware of key technical, social and business issues, in order to understand the constraints they face in designing better buildings for society as a whole. The book examines whether regulation is effective in creating safe, secure and healthy buildings and whether the focus on 'fashionable' architecture detracts from creating buildings which fulfil their role sustainably, safely and for the good of the users.
Posted onGood branding makes emotional and experiential connections with its audiences. In Building Brands, I build upon this truth of contemporary branding practice by expanding it to the three-dimensional discipline of architecture. We don’t often think of having emotions towards buildings and spaces, but just like hearing an old familiar song will bring back specific memories, certain places, buildings, and spaces elicit strong emotions from their inhabitants. My intention of bringing the architects’ and designers’ point of view to branding practice is to enrich branding as three-dimensional and spatial.
Posted on...it was Bernard S. Benson, a British-American inventor and engineer working in the aviation industry, who refocused the debate on what was undoubtedly a core issue for the conferees when he observed, “The dilemma of the designer these days is ‘How can I have my cake and eat it?’ Though he may not want to admit it, he is really saying to himself ‘Do I want to be honest but broke, or do I want to prostitute myself and be loaded?’” With these stark sentences, he verbalized a dilemma that had been taking shape for years in the worlds of industrial and graphic design, but that had never been expressed so bluntly by speakers or participants at the IDCA – even if it was constantly on their minds.
Showing items 1-3 of 3.