Around the world, architecture is a magnetic draw for tourists of all stripes. Since the era of pre-industrial religious pilgrimages, architecture has beckoned travellers. Religious and historic sights, or contemporary buildings designed by ‘star’ architects demonstrate that architecture has always been undeniably tied to our cultural and architectural heritage, our collective identity and perhaps above all, to the tourist industry. Think about what we remember about a city and why. Landmark buildings such as the Eiffel Tower in Paris by Gustave Eiffel or the Guggenheim Museum in Bilbao, Spain by Frank Gehry, mark their place and leave an indelible memory for tourists. When we think of a place we’ve travelled to see, we usually think of the buildings or sites that linger in our memory.