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Hardcover • 160 Pages • Size: 290 × 240 mm
94 colour illustrations
ISBN: 9781848221949 • Publication: March 22, 2017

'a handsomely designed book that looks in depth at a critical moment in design history... an important addition to the literature of design.' 

  ICON magazine

Design for the Corporate World 1950-1975

Edited by Wim de Wit

 

£45.00 GBP

  • Focusing on the innovative period of mid-century modernism, this is the first volume to discuss the relationships between the designers and the corporations which employed them
  • Beautifully illustrated with examples of design classics, including Olivetti and IBM typewriters, Paul Rand graphics and Richard Neutra’s architectural drawings
  • Published to coincide with an exhibition at the Cantor Arts Center, Stanford University, taking place between 26th April and 21st August 2017

Description
Architectural, industrial, and graphic design in the United States from the 1950s through to the 1970s - generally known as mid-century modern – is now perceived as a golden era, with artists such as Charles and Ray Eames, Eero Saarinen, and Eliot Noyes having become household names.  This volume looks at the relationship between these designers and the companies who employed them, highlighting the political, social and cultural circumstances in which seminal design icons such as the Selectric Typewriter for IBM and the distinctive Westinghouse Electric Manufacturing Company logo were created. It reveals not only why corporations during this period needed designers more than ever before, but also why designers felt ambivalent about their work for these large businesses. In doing so, it sheds new light on the changing self-image of the designer and on these famous mid-century graphic, product, and furniture designs.
Full colour throughout, this volume is richly illustrated with fascinating archival photography, concept sketches and beautiful illustrations of the logos, products and buildings designed for the companies.

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